Lowering Risk in Early Stage Technology Commercialization | Technological Leadership Institute
An event geared towards TLI alumni & students, CSE students & faculty and their invited guests: Commercializing early-stage technologies is fraught with uncertainty and risk -- with the result that most never reach the marketplace. Traditional processes start once the technology is developed and ignore user input and feedback during the development phase. Design thinking provides profound user insights but does little to inform how a novel technology can exploit market opportunities. To address this front end of innovation (FEI) gap, Dr. Andrew Maxwell will discuss a multi-stage, creative problem-solving approach that uses a novel series of diagnostic tools deployed in parallel with the technology development process itself. Applying this "TechConnect" approach helps tech innovators explore, learn and adapt their technologies and business models more effectively than traditional approaches. TechConnect users find that technologies that progress through each stage of the process have a four times greater chance of achieving market success, noting that 70 percent of the time, the innovator will decide there is no viable path to market.
5:30 p.m.: Registration
6:00 p.m.: Program begins - includes table group discussions
7:00 p.m.: Large group Q&A with the guest speaker
7:15 p.m.: Networking
7:30 p.m.: Program concludes
About the Speaker
Dr. Andrew Maxwell earned his Ph.D. in the Management of Technology from the University of Waterloo in 2011, winning the Academy of Management’s Heizer Award for research excellence. Prior to this, he earned an MBA at London Business School and a B.Sc. (Eng.) in Electrical Engineering from Imperial College London. Following his career as a senior manager in multinational technology companies, Dr. Maxwell co-founded four technologies companies before joining the University of Toronto’s Innovation Foundation, where he created their first technology accelerator – the Exceler@tor. He has been chief innovation officer at the Canadian Innovation Centre for 10 years, developing and delivering innovative and entrepreneurial programs (such as VentureStart for FedDev/RIC and InnoGate for IRAP). His current research focuses on technology commercialization and transforming innovation rates in large organizations. His research examines the behavioral aspects of technology innovation, specifically the formation of new business and entrepreneurial relationships. He is an innovation subject-matter expert for the Industrial Research Institute (Washington) and the Innovators’ Alliance (Toronto). He is a field editor for the Journal of Business Venturing, where he pioneers new approaches to translational research through multimedia. He has won several teaching awards, authored numerous journal and industry articles and spoken at global academic and industry conferences on the topic of innovation. He is also an expert instructor for the International Association of Innovation Professionals.