The Art of Disruptive Innovation: Business Survival Skills for the 21st Century | Technological Leadership Institute
To business owners, technology managers, scientists, engineers, in-house legal counsel, faculty, students and alumni who are working to create the technology of the future.
Picture this: You work at a company whose mission is to "invent the next big thing," or just stay one step ahead of the competition. You innovate, only to find out the concept has already been patented by someone else ... years ahead of you. The concept wasn't even feasible until now, so how could someone have already patented it?
What you have just discovered is that your company has fallen victim to "disruptive innovation," whereby another company leapfrogs over its competitors and locks in essential ownership of future technologies before they are even feasible to build.
Our speaker Michael Lasky is a patent attorney, published author and tireless educator devoted to helping companies see innovation differently. It's not just about being creative, but about staking a claim. Most companies have the ability to be the first to innovate, but fail at being able to fully exploit their innovations because they inadvertently created barriers which prevent them from owning the future. This presentation is about how to prevent that from happening to your company, with practical advice on how to be the disruptor instead of being the disrupted.
* CLE credit has been applied for attending this seminar.
About the Speaker
Michael Lasky, JD, BSEE, is known for his “edu-tainment” speaking style and is a world-recognized speaker on technological innovation and brand strategy. He is a registered patent attorney in the U.S. and Canada, a brand strategist and an alumnus from the University of Minnesota's electrical engineering program. He is the author of "The Good Brand: How Companies Create Valuable Brands."