Technically Speaking Series

The Biologist’s Imagination: Innovation in the Biosciences | Technological Leadership Institute

Series Event Date: Tuesday, November 18, 2014 - 5:30pm

Location: Thomas H. Swain Room

Speakers: William Hoffman, Communications, Department of Laboratory Medicine & Pathology, University of Minnesota

How does imagination shape our understanding of the natural world? How do thoughts of "what could be" challenge conventional wisdom and practices at the intersection of science, enterprise and entrepreneurship. William Hoffman, author of "The Biologist's Imagination: Innovation in the Biosciences" believes it is at this intersection that ideas find fertile soil and take root. In an interactive presentation suitable for scientists, engineers, policy-makers, business leaders and entrepreneurs alike, Mr. Hoffman discussed the history of innovation in the biosciences from the late eighteenth century to the present, including the rise of the biotechnology industry in the second half of the twentieth century. This history is after all a foundation for the future....one in which Mr. Hoffman believes the process of innovation itself must change, must itself undergo innovation if it is to keep pace with a massive and convergent technology landscape and increasing globalization in education, the workplace and entrepreneurship.

About the Speaker

William Hoffman has been a writer and editor in the University of Minnesota Medical School for more than three decades. He has worked closely with faculty in genetics and bioengineering and with the medical technology and bioscience industries around the world. Hoffman has authored and coauthored books and articles on genetics, stem cell research, and heart disease including A Parent's Guide to Heart Disorders (University of Minnesota Press, 1988), The Stem Cell Dilemma (Arcade Publishing 2008, 2011), The Biologist's Imagination: Innovation in the Biosciences (Oxford University Press, 2014), and "The Shifting Currents of Bioscience Innovation" (Global Policy, February 2014).

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